**Yesterday, all my troubles seemed so far away.then I made an album cover with raw meat and naked doll babies. Goal: Release an album with a creative cover showing our artistic genius **The only type of change Coke drinkers like is the kind in their pockets. This was proven when even the Jello man himself couldn't convince old school consumers to drink the statistically tastier New Coke. Customers, like a bad episode of hoarders, were simply not ready to part with their old coke can or their old coke taste. Goal: Compete for consumer’s taste-buds with soft-drink rival Pepsi by releasing research proven better tasting “New Coke” **The setting is an advertising meeting room in the Sony offices of Holland. Someone has the idea of a white PSP versus a black PSP. Something about this advertising brainstorm session just screams public relations nightmare. Goal: Create a billboard promoting the new White PSP **'Their very culture is in jeopardy, but they still whip up an amazing fish curry!' This pseudo service announcement/advertisement threw some people off while throwing others in hysterics over Goupon’s brazen attitude toward Tibetan culture. Unfortunately, the Groupon service being promoted took a back seat to post-Superbowl back-lash this advertisement created. Goal: Create a hit commercial for the ultimate advertising stage: Superbowl 2011 We've gathered together the most memorable marketing flops, follies and faux pas! 1. Sometimes the worst marketing campaigns are simply ones that don't feel true to the company. There are a ton of things that can go wrong. Poor preparation, missing an important detail, or completely offend a certain segment of the audience. What makes a bad marketing campaign? Well, a lot of things. However, some marketing campaigns do not captivate the audience’s attention the way the company had in mind. Every company wants to launch a product or advertise a service with an innovative and creative way to captivate an audience.
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